Google has been doing a lot with its ad schemes, focusing on ever more intricate ways of marketing. It's capable of casting its net for a large harvest or a concentrated one. Still, the Internet represents only a small harvest in comparison to that which lies in the great ad ocean of television. Google is now beginning to penetrate that market though, according to an interview with Keval Desai, the program manager for Google's TV ad efforts. With Google making the jump off the Internet and into our TVs they are no longer conforming to "search engine" box they started in. Google is most assuredly an ad-based company, but why then the side projects and technologies? What is Google really? READ MORE
As if the hullabaloo surrounding Android's dropping of the Bluetooth API from its SDK wasn't enough turmoil for one week. Now Google has been named in a lawsuit by an inventor of visual voicemail, according to this Reuters report. Turns out the inventor, Judah Klausner, recently settled suits with AT&T and Apple, so he's decided Google, Verizon and a host of others are now fair game.
Gears now available for Safari08/26/08Running online data offline just got a little bit easier for users of Apple's Macintosh and iPhone. Google unveiled a beta of its Gears browser plug-in for Safari, the default Web browser on those Apple platforms. Until now, Gears was only able to run in Firefox or Internet Explorer browsers, but with the advent of the beta, Google now opens up Gears' functionality to a nice new chunk of users.
Bluetooth API important to Android08/26/08While it's understandable that Google felt pressure to ship the next version of the Android SDK quickly (developers were none too happy about the delays already), it doesn't bode well that the Bluetooth API was left out.
Report: Google readies more stable Jaiku08/25/08Jaiku may be about to emerge from its Google-imposed black hole. The site is closed for server maintenance, leading some, including Venture Beat to speculate that it's about ready to re-emerge in a newly rejuvenated, more stable form.
Has Google lost its mojo?08/25/08Yes, according to this column by Computerworld's Preston Galla. Galla says that Google has gone from "innovative upstart to fat and happy" in record time, but that it's now dealing with a slew of over-the-hill growing pains. The upshot? He recommends IT execs think long and hard before trusting Google to handle key services, like e-mail and cloud-based collaboration.
Google offers easy-to-use location APIs08/22/08Google released two geolocation APIs, one for AJAX and one for Gears, aimed at making it easier to embed user location data into mobile and Web apps. The move brings Google one step closer to getting Gears in the hands (and browsers) of more users, and eventually increasing its control over the browser environment, at least that Blogoscoped's Philipp Lenssen's take on it.
Verizon, Google nearing mobile search deal08/22/08Google may soon be the default search provider on Verizon mobile devices, according to this report in the Wall St. Journal. If it works out, Verizon users will have a one-stop shop--Google--where they can search for ringtones, restaurants and Web pages. The potential pact is surprising, not only because it reportedly gives Google a share of the ad revenue tied to Verizon user searches, but because it will mark one of the few times Verizon and Google have played nicely together.
A good Google search supremacy theory08/21/08Don Reisinger at CNET posted a very good theory explaining Google's current dominance in search, something that was underscored by a recent Neilsen study. He says Google counters conventional Web wisdom: Rather than trying to keep visitors around, it focuses on getting rid of them as fast as possible.
Google news from Network World
What is Google anyway?Google has been doing a lot with its ad schemes, focusing on ever more intricate ways of marketing. It's capable of casting its net for a large harvest or a ...Read more
Garett Kopczynski is an IT professional for the City of Keene, N.H. His hands-on involvement with Google Apps gives him unique insight into other applications of Google within (and beyond) a corporate office environment.
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Philipp Lenssen from Germany, author of Google Apps Hacks, shares his views and news on the search industry in the daily Google Blogoscoped. Items here are reprinted with his permission.
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Google launched two new series aimed at helping enterprises better understand its Web platform. The first, the Open Web Podcast, focuses on "news, events, and opinion on the state of the Open Web," and examines new APIs and specifications, the new charge behind Firebug, the Open Web Foundation, among other topics. The second series, This Week in HTML 5, aims to help enterprises keep track of the changes to the HTML 5 specification, as well as the features and decisions made by the group.
PRODUCTIt looks like Google is nearing the end of its Google Web Toolkit (GWT) development cycle. The second release candidate of the AJAX-based toolkit (GWT 1.5) is available now for download.
PRODUCTGoogle announced that Google Gadgets have been enabled for all Blog layouts. The new interface lets bloggers integrate iGoogle Gadgets directly into their sidebars, and offers several customization options.
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